Once driven by pain and ambition, Justin Finneman shares his transformation from struggle and survival to conscious leadership, healing, and redefining success in health and life.
In this vulnerable episode, JR Burgess sits down with Justin Finneman, Vice President and partner at Cureable Premium Health, a vertically integrated hemp and cannabis company. Together, they explore Justin’s remarkable journey—from battling personal chaos, financial struggle, and broken relationships to leading one of the fastest-growing holistic wellness brands in the U.S.
The conversation dives deep into the evolving perception of cannabis and hemp in medicine, the power of intention in healing, and how plant-based therapies can support transformation when used responsibly. Justin also opens up about his path from addiction and self-doubt to self-mastery, radical ownership, and rebuilding his life through discipline, mentorship, and faith.
This episode reminds us that healing and leadership begin within—and that every downfall can become a doorway to deeper truth and purpose.
Episode Highlights
- How Justin went from $40k a year to leading a multimillion-dollar health brand
- The cultural shift around cannabis and responsible use
- Breaking free from addiction and old patterns through plant medicine
- Building belief-based medical practices that thrive
- Radical ownership: how self-reflection drives transformation in work and relationships
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Tags: #CureableHealth #CannabisMedicine #HempWellness #PlantMedicine #HolisticHealth #CBDWellness #MindBodyHealing #SelfMastery #RadicalOwnership #DoctorsOfChange
Justin Finneman is the Vice President of Küribl Premium Health, where he oversees operations for Küribl Klinical, the company’s clinical division. A devoted father of five and former three-sport athlete from Minnesota, Justin’s personal journey through chronic health challenges inspired his passion for regenerative medicine and holistic healing.
He spent five years helping clinics integrate non-surgical orthopedics and later transitioned to the hemp industry, driven by the transformative effects of Küribl products.
Today, Justin leads Küribl Klinical’s mission, expanding its provider-exclusive solutions to over 500 clinics across 35 states, blending innovation with purpose.

In this inspiring episode of Doctors of Change, host JR Burgess sits down with the visionary team behind Holistic Kids, a family-centered movement uniting functional medicine, mindfulness, and movement to help children and parents thrive in today’s fast-paced, tech-driven world.

JR Burgess is a healthcare entrepreneur, consultant, and speaker who has worked with clinics, health leaders, and coaches worldwide.
He is passionate about creating sustainable healthcare models that prioritise people and performance.



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